Special session: Marketing and consumer wellbeing in digital environment: An abstract

[PDF] researchgate.net

[PDF][PDF] The influence of augmented reality on brand experience, brand advocacy and purchase intentions.

U Kalsooma, TC Melewarb, P Foroudic, A Chapmand - CMC2023, 2023 - researchgate.net
The influence of augmented reality on brand experience, brand advocacy and purchase
intentions. Page 129 126 The influence of augmented reality on brand experience, brand …
相关文章

Marketing in the industry 4.0: The role of mobile technologies to enhance consumer brand experience, brand advocacy, and brand purchase intentions

U Kalsoom, P Foroudi, TC Melewar… - Digital Transformation …, 2023 - taylorfrancis.com
The purpose of this study is to investigate the influence of augmented reality (AR) on
consumer brand experience and consumer response. The study uses the perceived …
被引用次数：1 相关文章