The convergence of artificial intelligence (AI), big data (DB), and Internet of Things (IoT) in
Society 5.0, has given rise to Marketing 5.0, revolutionizing personalized customer …

The COVID-19 pandemic affected many aspects of human life including consumer behavior.
The main aim of this paper was to identify basic patterns of changes in consumer attitudes …

This Strategically setting digital marketing objectives enables the marketing team and firm to
imagine the best techniques and approaches to achieving them. They provide everyone …

This study aims to identify the influence of digital marketing strategies and digital payments
on buyer decisions in UMKM in the digital era. With the rapid development of technology …

Este estudio tuvo como objetivo general Determinar la relación entre el Marketing Digital y
la Imagen Corporativa de la farmacia Farmaluz en la Ciudad de Piura, 2023. Cuyo método …

Some small-and medium-sized enterprise (SME) leaders struggle to develop and implement
effective information technology (IT) strategies to satisfy customers, leaving their …

This research surveys the integration of Artificial Intelligence (AI) and Machine Learning
(ML) to establish an autonomous framework for Digital Marketing, with a primary focus on …

Después de la pandemia, el comercio electrónico experimentó un crecimiento significativo.
Además, surgieron nuevos negocios a través de las redes sociales, dando lugar al …