Understanding the work values of Gen Z business students

M Maloni, MS Hiatt, S Campbell - The International Journal of Management …, 2019 - Elsevier
The next generation (ie, post-Millennials/Gen Z) now represents a majority of our business
students. Yet, there is limited empirical evidence of the career expectations of this emerging …

The employers' view of “work-ready” graduates: A study of advertisements for marketing jobs in Australia

E McArthur, K Kubacki, B Pang… - Journal of Marketing …, 2017 - journals.sagepub.com
This study of job advertisements extends our understanding of how employers, rather than
researchers, describe the specific skills and attributes sought in candidates for employment …

Delighting baby boomers and millennials: Factors that matter most

MB Beauchamp, DC Barnes - Journal of Marketing Theory and …, 2015 - Taylor & Francis
Are delight-producing factors different for baby boomers than for millennials? Does gender
have an impact on this relationship? The authors utilize the critical incident technique to …

A critical review of the literature for sales educators 2.0

S Cummins, B Nielson, JW Peltier… - Journal of …, 2020 - journals.sagepub.com
In this article, we review the recent expansion within the sales education literature from five
primary journals and the business literature at large. The five primary journals are the …

Business, Leadership And Education: A Case For More Business Engagement In Higher Education.

CJ Hahn, JE Gangeness - American Journal of Business Education, 2019 - ERIC
Institutions of higher education prepare and develop students for the workforce, and in the
coming decade, the challenge of workforce preparation will increase as the current …

The story only few can tell: Exploring the disproportionately gendered professoriate in business schools

AS Krishen, MT Lee… - Journal of Marketing …, 2020 - journals.sagepub.com
In American business schools, the higher the position, the lower the female representation,
especially when including additional intersections of identity such as race, sexual …

Encouraging undergraduate students to 'self-learn'digital marketing using infographics: An exploratory study

S Ray Chaudhury - Innovations in Education and Teaching …, 2021 - Taylor & Francis
An important skill in the modern workplace is the ability to learn new skills. However,
students are ill-prepared for such self-directed requirements, as changes in academic …

Understanding students' decision-making process when considering a sales career: A comparison of models pre-and post-exposure to sales professionals in the …

S Cummins, JW Peltier - Journal of Personal Selling & Sales …, 2020 - Taylor & Francis
Businesses face a challenge recruiting and maintaining a high-quality salesforce.
Increasingly, recruiting focus for entry-level sales positions has turned to university business …

Evaluating educational practices for positively affecting student perceptions of a sales career

S Cummins, JW Peltier, N Pomirleanu… - Journal of …, 2015 - journals.sagepub.com
Despite demand for new graduates seeking a sales position, student reticence toward
pursuing a sales career remains. While all students will not choose a sales career …

Recruiting sales students: The value of professionals in the classroom

B Nielson, S Cummins - Marketing Education Review, 2019 - Taylor & Francis
It can be difficult for employers to recruit sales students because of the supply/demand gap.
This is true despite increases in university sales education programs. This study investigates …