The digital era has changed marketing dramatically and marketing jobs have shifted as well.
Thus, marketing faculty face a difficult challenge in preparing students for the marketplace …

Experiential learning is an effective way to involve students in learning by doing. By using
marketing simulations, a dynamic learning experience is created where students develop …

The aim of this chapter is to investigate the transformations undergone by dual marketers in
their marketing strategies, with the advent of new digital tools. In particular, the chapter …

Commission on Accreditation Management Education (CAHME) accreditation standards
provide key drivers for curriculum improvements for graduate healthcare programs. The …

El presente trabajo tiene como fin proponer un manual que guíe la correcta administración
omnicanal del journey map del consumidor. Esta herramienta tiene la finalidad de ayudar a …