Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

M Mita, S Murakami, A Kato… - Proceedings of the 62nd …, 2024 - aclanthology.org
In response to the limitations of manual ad creation, significant research has been
conducted in the field of automatic ad text generation (ATG). However, the lack of …

Natural language generation for advertising: A survey

S Murakami, S Hoshino, P Zhang - arXiv preprint arXiv:2306.12719, 2023 - arxiv.org
Natural language generation methods have emerged as effective tools to help advertisers
increase the number of online advertisements they produce. This survey entails a review of …

Persuade to click: Context-aware persuasion model for online textual advertisement

Y Yuan, F Xu, H Cao, G Zhang, P Hui… - IEEE Transactions on …, 2021 - ieeexplore.ieee.org
In recent years, due to the prevalence of online textual advertisements, increasing
businesses recognize their huge potential in product promotion. The high-quality textual …

FaithCAMERA: Construction of a Faithful Dataset for Ad Text Generation

A Kato, M Mita, S Murakami, U Honda… - arXiv preprint arXiv …, 2024 - arxiv.org
In ad text generation (ATG), desirable ad text is both faithful and informative. That is, it
should be faithful to the input document, while at the same time containing important …

The in-situ effect of offensive ads on search engine users

E Yom-Tov, A Olteanu, L Levontin - ACM Transactions on Information …, 2024 - dl.acm.org
Unscrupulous advertisers may try to increase attention to search ads by using offensive ads,
which can increase attention and recall to the detriment of individuals and society. Here we …

Vaccine advertising: preach to the converted or to the unaware?

M Krupenkin, E Yom-Tov, D Rothschild - NPJ digital medicine, 2021 - nature.com
Encouraging people to vaccinate is a challenging endeavor, but one which has tremendous
public health benefits. Doing so requires overcoming barriers of awareness, availability, and …

Algorithmic copywriting: Automated generation of health-related advertisements to improve their performance

B Youngmann, E Yom-Tov, R Gilad-Bachrach… - Information Retrieval …, 2021 - Springer
Search advertising, a popular method for online marketing, has been employed to improve
health by eliciting positive behavioral change. However, writing effective advertisements …

Vaccine advertising: preach to the converted or to the unaware?

K Masha, YT Elad, D Rothschild - NPJ Digital Medicine, 2021 - search.proquest.com
Encouraging people to vaccinate is a challenging endeavor, but one which has tremendous
public health benefits. Doing so requires overcoming barriers of awareness, availability, and …

広告文自動生成に関する最近の研究動向

村上聡一朗, 星野翔, 張培楠 - 人工知能学会全国大会論文集第36 回 …, 2022 - jstage.jst.go.jp
広告文自動生成に関する最近の研究動向 Page 1 広告文自動生成に関する最近の研究動向
Natural Language Generation for Advertising: A Survey 村上聡一朗 Soichiro Murakami 星野翔 …