Energy-efficient technologies offer considerable promise for reducing the financial costs and
environmental damages associated with energy use, but it has long been observed that …

Online chatter is important because it is spontaneous, passionate, information rich, granular,
and live. Thus, it can forewarn and be diagnostic about potential problems with automobile …

Public opposition to new energy technology can harm the chances of successful
deployment. Less is known about knock-on effects on the wider energy system, including …

Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

Building barriers to lock in customers and improving the affective customer experience are
two key strategies employed by firms to enhance customer retention. Although pursuing the …

Social media platform owners often choose to provide tighter integration with their own
complementary applications (ie, first-party applications) as compared to that with other …

A product's physical appearance is difficult to quantify, and the impact of product
appearance on demand has rarely been studied using market data. The authors adopt a …

Online consumer-generated product reviews are a growing phenomenon and have led to
the posting of colossal amounts of data by consumers on the Web. These data include …

The author analyzes the impact of online ads on the advertiser's competitors, using data
from randomized field experiments on a restaurant-search website. He finds that ads …

Social media has become one of the major industrial marketing channels for companies.
Because of the nature of social media, social media marketing produces a strong branding …