The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study
RG Cummins, ZH Gong, T Reichert - International journal of …, 2021 - Taylor & Francis
To address a longstanding gap in the literature examining distraction effects resulting from
the use of sexual appeals, a mixed-factors eye-tracking experiment (N= 108) was conducted …
the use of sexual appeals, a mixed-factors eye-tracking experiment (N= 108) was conducted …
How Sexualised Images in Advertisements Influence the Attention and Preference of Consumers with a Modern View
This paper aims to determine how using sexualised images in advertisements influences the
attention and preference of consumers with a modern attitude towards gender stereotypes …
attention and preference of consumers with a modern attitude towards gender stereotypes …