The consumer behavior of luxury goods: A review and research agenda

A Dhaliwal, DP Singh, J Paul - Journal of Strategic Marketing, 2020 - Taylor & Francis
The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …

From silos to synergies: A systematic review of luxury in marketing research

A Sharma, M Soni, SB Borah, T Haque - Journal of Business Research, 2022 - Elsevier
The significant growth of luxury products and services and their marketing in the last three
decades has fueled substantial research interest among scholars and practitioners …

Materialistic consumers who seek unique products: how does their need for status and their affective response facilitate the repurchase intention of luxury goods?

WY Chan, CKM To, WC Chu - Journal of Retailing and Consumer Services, 2015 - Elsevier
It is generally known that status consumption fulfils the hedonic needs of luxury goods
consumers; affective response generated from the purchase behavior of luxury goods is …

When do materialistic consumers join commercial sharing systems

P Akbar, R Mai, S Hoffmann - Journal of Business Research, 2016 - Elsevier
Commercial sharing systems (CSS) evolve to a relevant business concept that provides
access to product benefits without ownership. A series of three studies delivers new …

The role of product design in shaping masstige brand passion: A masstige theory perspective

FG Gilal, NG Gilal, S Shahid, RG Gilal… - Journal of Business …, 2022 - Elsevier
Drawing on masstige theory, theory of consumption values, and generational cohort theory,
we examine whether product design influences masstige brand passion (MBP). We also …

Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence

A Kumar, J Paul - International Business Review, 2018 - Elsevier
In recent years, competition between brands have been linked to mass prestige associated
with the brands. Mass Prestige (Masstige) is very important to study, and yet it is a relatively …

Avoiding us versus them: How schools' dependence on privileged “helicopter” parents influences enforcement of rules

JMC Calarco - American Sociological Review, 2020 - journals.sagepub.com
As privilege-dependent organizations, US public schools have an interest in catering to
higher-SES White families. But, what happens when privileged families' interests conflict …

Anti-counterfeiting advertisements for luxury brands in the post pandemic era: Roles of message type, visual presentation mode, and self-construal

G Ryu, B Kim, K Park - Journal of Retailing and Consumer Services, 2023 - Elsevier
The COVID-19 pandemic has led to a significant increase in the demand for counterfeit
luxury products, and the black market is expected to grow continuously in the post pandemic …

Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers' purchasing of foreign brands

N Zakaria, WNA Wan-Ismail… - Asia Pacific Journal of …, 2020 - emerald.com
Purpose The purpose of this research is to understand the importance of value orientation
on conspicuous consumption in the youth market segment in Southeast Asia. In particular …

Non‐deceptive counterfeit purchase behavior of luxury fashion products

DP Singh, MN Kastanakis, J Paul… - Journal of consumer …, 2021 - Wiley Online Library
The luxury fashion industry suffers substantial losses due to non‐deceptive counterfeit
purchase behavior. This study extends prior research on such behavior by investigating the …