This study explores how the perceived co-creation values (PCVs) from tourists' perspectives
are applied in the customized tour arrangement service setting. The sequential qualitative …

Due to the rapid advancements in digital innovations and technological evolution, the world
today has witnessed a drastic upsurge in digital espousal by the masses and tech geeks …

This paper attempts to examine brand loyalty among mobile phone users–the case of the
main six mobile phone companies operating in the Basque region of Spain. An empirical …

Customer loyalty has become essential for the survival/success of cellular service providers
with the saturation and maturity of the cellular service sector of Pakistan. This research …

Design/Methodology/Approach. This research employed survey research design. Primary
data was adopted with the aid of a questionnaire administered to the customers of three …

The aim of the article. This paper attempts to examine brand loyalty among mobile phone
users–the case of the main six mobile phone companies operating in the Basque region of …

Customer satisfaction is a major concern for the marketing personnel; particularly, in
services in sector. In this regard, this study aims to explore the relationship between …

Brand loyalty is a crucial factor for every reputed organization to sustain in a competitive
business environment. It has been the most focused topic of research study over the last four …

The SERVQUAL instrument has been widely tested in marketing literature to measure
service quality in various service settings including telecommunication. Most of these studies …