P O'Connor, J Murphy - International Journal of Hospitality Management, 2004 - Elsevier
This paper reviews recent research on information technology in the hospitality industry. The analysis revealed three broad research areas: the Internet's effects on distribution; on …
P Kotler, JT Bowen, JC Makens, S Baloglu - 2017 - thuvienso.hoasen.edu.vn
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the …
This paper presents a knowledge infrastructure which has recently been implemented as a genuine novelty at the leading Swedish mountain tourism destination, Åre. By applying a …
R Khorsand, M Rafiee, V Kayvanfar - Tourism Management Perspectives, 2020 - Elsevier
User-generated data in TripAdvisor. com consists of considerable amount of useful information that can help managers to provide better services to their customers. This study …
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and …
S Moro, P Rita, J Coelho - Tourism management perspectives, 2017 - Elsevier
This study presents a data mining approach for modeling TripAdvisor score using 504 reviews published in 2015 for the 21 hotels located in the Strip, Las Vegas. Nineteen …
3Department of Tourism, Leisure and Hospitality, University of Zimbabwe, Harare, Zimbabwe 4Department of Geography, Bindura University of Science Education 5On the …
M Šerić, I Gil-Saura - Journal of Hospitality Marketing & …, 2012 - Taylor & Francis
The concept of integrated marketing communications (IMC) has received considerable attention in the marketing literature over the past decade. Boosted by advancements in …
KN Lau, KH Lee, Y Ho - Cornell Hotel and Restaurant …, 2005 - journals.sagepub.com
With the availability of huge volumes of text-based information freely available on the Internet, text mining can be used by hoteliers to develop competitive and strategic …