How do firms' respond during recession–a review and future research agenda
Purpose Over the years, the impact of the business cycle on firm strategy has been
neglected in the area of strategic management and remains one of the most important but …
neglected in the area of strategic management and remains one of the most important but …
Three Essays On Retail Branding, The Makings Of A Great Retail Brand: Antecedents, Outcomes, And Retailer Ad Spending Strategies
C Zhang - 2016 - egrove.olemiss.edu
Brands are valuable intangible assets with long-term benefits. In the retail industry, branding
is of particular importance because of the highly competitive nature of the industry. Even …
is of particular importance because of the highly competitive nature of the industry. Even …