Breaking gender binaries
M Eisend, A Rößner - Journal of Advertising, 2022 - Taylor & Francis
Advertisers have begun to acknowledge that an increasing number of consumers do not
support the traditional gender binary, believing that gender is dynamic and lies on a …
support the traditional gender binary, believing that gender is dynamic and lies on a …
Sustainable messaging strategies and consumer food waste: The congruence effect between message framing and state anxiety
J Dai, S Gong - Journal of Retailing and Consumer Services, 2024 - Elsevier
Food waste has emerged as a significant global concern, exacerbated by the consistent rise
in waste despite numerous attempts to mitigate it. As crucial information disseminators, food …
in waste despite numerous attempts to mitigate it. As crucial information disseminators, food …
Four decades of biological measurement advancing mediated communication theory: a review of literature from 1980–2020
ABSTRACT A corpus of 135 peer-reviewed articles from 1980–2020 in, Communication
Research, Human Communication Research, Journal of Broadcasting & Electronic Media …
Research, Human Communication Research, Journal of Broadcasting & Electronic Media …
The effect of animated Sci-Fi characters' racial presentation on narrative engagement, wishful identification, and physical activity intention among children
Characters play an integral role in animated narratives, but their visual racial presentation
has received limited attention. A diverse group of US children watched a 15-min physical …
has received limited attention. A diverse group of US children watched a 15-min physical …
Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema …
The purpose of current study was to examine (1) the emotion transfer effect from sport
programs and (2) program-ad congruity effects on the effectiveness of ads. A 2 (program …
programs and (2) program-ad congruity effects on the effectiveness of ads. A 2 (program …
Camera perspective and skin color: Biased reactions to viral body worn camera videos of police violence
Body-worn camera and citizen device videos capturing police use-of-force are shared and
commented upon widely within social media. This study investigated how point-of-view …
commented upon widely within social media. This study investigated how point-of-view …
Athletes drink Gatorade: DMA advertising expenditures, ad recall, and athletic identity influence energy and sports drink consumption
Understanding why sports and energy drinks remain increasingly popular among
adolescents despite declines in other sugar sweetened beverages is critical. This study …
adolescents despite declines in other sugar sweetened beverages is critical. This study …
Threat and enhancement: Strength of gamer identity moderates affective response to messages about gaming.
Advancing hypotheses derived from social identity theory, we investigated the influence of
gamer identity affiliation on affective responses to identity threats and enhancements …
gamer identity affiliation on affective responses to identity threats and enhancements …
Απεικόνιση LGBT στη διαφήμιση: η επίδραση του σεξουαλικού συντηρησμού στην αποτελεσματικότητα των διαφημίσεων
Σ Λεωνίδου - 2023 - ktisis.cut.ac.cy
Η απεικόνιση LGBT χαρακτήρων στη διαφήμιση είναι απαραίτητη για την προώθηση της
αποδοχής αυτής της κοινότητας και τη μείωση της στερεοτυπικής συμπεριφοράς. Οι ΛΟΑΤΚΙ …
αποδοχής αυτής της κοινότητας και τη μείωση της στερεοτυπικής συμπεριφοράς. Οι ΛΟΑΤΚΙ …
Parasocial Presence: How the Affordances of Contingency and Personalization Influence Prejudice-Reducing Interventions
M Gilbert - 2022 - rave.ohiolink.edu
This dissertation tests how contingency and personalization influence the way audiences
engage with outgroup media characters. It is argued that the affordances of contingency and …
engage with outgroup media characters. It is argued that the affordances of contingency and …