While research on metaverse (MV) has expanded, the domain of real-time multisensory-
social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel …

Upon entering 2022, Taiwan faced an epidemic that broke out in large numbers in a short
time came to have the highest infection rate in the world, which has driven the demand for …

Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics
and consequences characterizing tourists' VR-based brand engagement, which has grown …

Purpose Virtual reality (VR) technology is a potential tool for tourism marketers to maintain
the attractiveness of their destinations and recover from the COVID-19 pandemic. However …

Purpose Leveraging the technology acceptance model (TAM) and the stimulus–organism–
response (S–O–R) theory, this paper aims to investigate how the utilitarian and hedonic …

This study aims to summarize the critical idea into a conceptual model to better understand
the impacts of COVID-19 pandemic on the tourism and hospitality industry and synthesize …

Purpose This study explores tourists' virtual reality experiences during the transition to the
Metaverse. Design/methodology/approach Qualitative approach was employed to capture …

Purpose This study aims to use mixed methods to create a new conceptual framework to
understand the unique characteristics of virtual tourism experiences (VTE), which has not …

Although virtual tourism (VT) has been touted as an effective alternative or transitional
solution to tourism, few researches have been conducted on how to maintain and enhance …

The rapid development of virtual tourism is an opportunity for cultural heritage sites. This
study combines the means-end chain theory with the Kano model to explore cultural …