This article critically reviews the main themes and research agendas that have been
explored to study the relationship between sport and the Arabian Peninsula. It identifies four …

The overarching aim of this study was to examine the role of sport and, in particular, the
impact of Qatar's hosting of the FIFA World Cup in how Qatar has dealt with human rights …

It has long been recognized that sport, as a grassroots and elite movement, facilitates the
“development process” in various ways (Levermore, 2011). As Nicholson and Hoye (2008) …

This study aimed to evaluate the potential of the Qatar 2022 World Cup in promoting
bonding, bridging, and linking social capital within the host community and beyond. A total of …

Branding theory has developed as a means of competitive advantage in an increasingly
competitive and cluttered global marketplace. The brand concept has more recently been …

Using social media to communicate with stakeholders has become a standard practice for
all types of sport organizations. Employing a case study approach, the present thesis …

Qatar's hosting of the 2022 FIFA World Cup is the embodiment of a new way in which sport
in the twenty-first century is being conceived. This challenges prior utilitarian and …

The terms Global North and Global South are normalised points of reference when
prioritising agendas, locating programming activity, and placing the role of Sport for …

Qatar has invested extensively in sport and sports mega-events, notably in hosting the 2022
FIFA Men's World Cup. Some interpret such engagements as attempts to influence …

Abstract The 2022 FIFA World Cup in Qatar will be the first FIFA World Cup to be hosted in
the Middle East and in a Muslim country. While sport mega-events are used by emerging …