Neuromarketing and decision-making: Classification of consumer preferences based on changes analysis in the EEG signal of brain regions

M Ouzir, HC Lamrani, RL Bradley… - … signal processing and …, 2024 - Elsevier
Neuromarketing involves the study of brain responses that focuses on understanding how
consumers' brains respond to products and services, and how these responses influence …

Visual preference of plant features in different living environments using eye tracking and EEG

N Ding, Y Zhong, J Li, Q Xiao, S Zhang, H Xia - Plos one, 2022 - journals.plos.org
Plants play a very important role in landscape construction. In order to explore whether
different living environment will affect people's preference for the structural features of plant …

[HTML][HTML] The effect of perceived real-scene environment of a river in a high-density urban area on emotions

M Li, R Liu, X Li, S Zhang, D Wu - Land, 2023 - mdpi.com
Public sub-health has emerged as a pressing concern in densely populated urban areas.
The urban environment, with its innate ability to modulate public emotions, harbors a …

Emotion elicitation through vibrotactile stimulation as an alternative for deaf and hard of hearing people: an EEG study

Á García López, V Cerdán, T Ortiz, JM Sánchez Pena… - Electronics, 2022 - mdpi.com
Despite technological and accessibility advances, the performing arts and their cultural
offerings remain inaccessible to many people. By using vibrotactile stimulation as an …

Haptic stimulation during the viewing of a film: an EEG-based study

V Cerdán-Martínez, Á García-López… - Multimedia Tools and …, 2024 - Springer
Recent psychology and neuroscience studies have used tactile stimuli in patients,
concluding after their experiments that touch is a sense tightly linked to emotions. In parallel …

Lesson-study through Creating Videos by Twinned Teachers: Improving Grade 11 Performance on Rectangular and Cylindrical Prisms

TP Makgakga - Journal of Culture and Values in Education, 2023 - cultureandvalues.org
Lessons study in the form of created videos by mathematics teachers can be used to
improve practice and, therefore, learner achievement. Lesson study is a process in which …

Propuesta metodológica para el análisis de la forma documental. De la cuantificación a la cualificación

ÁG Sarmiento, VC Martínez - Comunicación & …, 2022 - comunicacionymetodos.com
El análisis fílmico adolece de modelos mixtos donde se combinen técnicas cuantitativas con
la interpretación cualitativa. En el presente artículo proponemos una metodología para el …

[PDF][PDF] Propuesta metodológica para el análisis de la forma documental. De la cuantificación a la cualificación Methodological Proposal for the Analysis of the …

ÁG Sarmiento - … Comunicación y Métodos| Journal Communication & … - scholar.archive.org
El análisis fílmico adolece de modelos mixtos donde se combinen técnicas cuantitativas con
la interpretación cualitativa. En el presente artículo proponemos una metodología para el …