The Impact of Social Media Influencer Marketing on Purchase Intention in Bahrain

A AlKoheji, A Hamdan, A Hakami - Artificial Intelligence and Transforming …, 2023 - Springer
The marketing field is rapidly developing with the advancement of internet and social media
platforms. As a result, new digital marketing tools are being used such as social media …

Pengaruh Social Media Advertising Terhadap Purchase Intention Sportswear Merek Lokal Yang Dimediasi oleh Brand Trust Di Bandung Raya

E Septiarini, C Muthiah, C Sari - … dan Bisnis (JIMBI), 2024 - jurnalmahasiswa.uma.ac.id
The social media revolution which was previously a networking platform for interacting and
socializing is now one of the platforms for expanding business networks, markets and …

Pengaruh Advertising Value, Hedonic Browsing, dan Impulsive Buying pada Iklan Makanan di Media Sosial Instagram

J Callista, C Wong, F Andreani… - Jurnal Manajemen …, 2024 - jurnalpemasaran.petra.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh advertising value, hedonic browsing,
dan impulsive buying pada iklan makanan di media sosial Instagram. Penelitian ini …

[PDF][PDF] PENGARUH SHORT VIDEO MARKETING DAN GREEN PRODUCT TERHADAP PURCHASE INTENTION TUMBLER MINISO

LM Shidiq, S Nurdin, D Sandini - Jurnal Sains Manajemen, 2024 - ejurnal.ars.ac.id
Penelitian ini didasari dari semakin banyaknya pengguna sosial media berbasis video
seperti tiktok dan penggunaan produk ramah lingkungan yang semakin diminati oleh …

[PDF][PDF] Pengaruh Content Marketing Dan Influencer Marketing Tiktok Terhadap Purchase Intention Produk Kosmetik Madame Gie Di Jakarta

IH Izzaty, FN Utami - jurnal.usi.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan influencer
marketing terhadap purchase intention produk kosmetik Madame Gie. Penelitian ini …

How Flow Experience and Advertising Value Influence Purchase Intention towards the Mobile Advertisement?

ML Goh, SH Tan, VD Tan - 2023 International Conference on …, 2023 - ieeexplore.ieee.org
The rapid growth of smart device technology has led mobile advertising to become one of
the important tools in digital marketing. This study aims to examine the effect of flow …

Social Media Advertising: A Dimensional Change Creator in Consumer Purchase Intention

NS Bharathi, DJ Gurung - … , Ethics, and Decentralization in the Digital …, 2024 - igi-global.com
The chapter discusses the importance of social media platforms, especially Instagram and
YouTube, in advertising for influencing the consumer purchase intention of Generation Z …

Las redes sociales y su influencia en los hábitos de consumo, caso: Universidad Técnica de Machala

AP Cabrera, KZ Cabrera, VAA Rivas - 593 Digital Publisher CEIT, 2024 - dialnet.unirioja.es
La presente investigación estudia cómo los hábitos de consumo se ven afectados por
distintos factores de las redes sociales, como lo son la creciente dependencia a las mismas …

Ποιο περιεχόμενο είναι κατάλληλο για διαφημίσεις λιανικού εμπορίου στα social media έτσι ώστε να προκαλούν το ενδιαφέρον νέων καταναλωτών στην Κύπρο

Μ Ιακώβου - 2024 - hephaestus.nup.ac.cy
Η διαφήμιση αποτελεί ένα πολύ σημαντικό κομμάτι μιας επιχείρησης καθώς έχει πολλές
χρήσεις και πολλαπλά οφέλη όπως ότι πληροφορεί, πείθει, υπενθυμίζει, επιβεβαιώνει …