TikTok, a widely utilized social media platform owned by ByteDance, has become more
incorporated into several marketing strategies because of its fast-growing market and …

Tujuan dari penelitian ini adalah untuk menganalisa dan mengeksplorasi bagaimana
keputusan pembelian pakaian casual yang dipengaruhi oleh online customer review, rating …

Currently, social media has become deeply ingrained in our society, enabling and
facilitating electronic commerce. Recent data reveals that a significant majority of …

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk
and its effect on purchase intention with the online shopping experience as a moderator …

This study explores the awareness of fake news and trust dynamics among University
students on TikTok. Utilizing qualitative research through semi-structured interviews with …

This meta-analytic review conceptualises and synthesises the study factors related to this
phenomenon to effectively comprehend online purchasing intention. This study's" online …

The purpose of this study is to examine the relationship between the gastronomic
experience and the revisit intention using a moderated serial mediation approach. The …

The live music concert business was one of the economic sectors most affected by
mandatory quarantine and social restrictions due to COVID-19. The quarantine forced this …

The article aims to understand individuals' E-vehicle purchase intentions. It explores the
factors of the Unified Theory of Acceptance and Use of Technology (UTAUT) and Diffusion of …

Influencer marketing, the process of examining, identifying, and supporting beauty
influencers who communicate on behalf of the brand's customers, is a trend in today's digital …