Recent consumer research has examined contexts where market-based exchange, gift-
giving, sharing, and other modes of exchange occur simultaneously and obey several …

Do things such as performance indicators, valuation formulas, consumer tests, stock prices
or financial contracts represent an external reality? Or do they rather constitute, in a …

In today's world, considerable time and effort is devoted to appearance, both for individuals
and organizations; the right look, an impressive title, a favourable connection. The focus is …

The growth of contemporary capitalism is producing a broad sweep of environmental and
social ills, such as environmental degradation, exploitative labor conditions, social and …

We often invoke the “magic” of mass media to describe seductive advertising or charismatic
politicians. In The Mana of Mass Society, William Mazzarella asks what happens to social …

This commentary offers a view into the contributions of Consumer Culture Theory (CCT) in
marketing and charts promising future avenues for research and marketing practices …

We often hear that creative and intellectual innovation is the key to western economic
renewal, that cognitive capitalism has succeeded in globalizing the mental-manual division …

This paper reveals the three major faces of the “new consumer” that has emerged during the
last 30 years throughout marketing discourses. The paper shows how these faces interact to …

This special issue features a collection of papers that explore the notions of “market
agencements” and “market agencing,” recently introduced in market studies, and reflect on …

Through collaborative marketing approaches, companies invite consumers to provide
unpaid contributions. Companies commonly do this in the realm of brand communities. The …