Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

With the integration of social media and e-commerce, social media review platforms provide
consumers with a place to share information and create electronic word of mouth (e-WOM) …

Background Responsible gambling messages are widely used as a tool to enable informed
choice and encourage appropriate gambling behavior. It is generally accepted that …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

The authors first propose and test a cognitive-affective-conative baseline model: Perceived
service quality (both tangible company-related and employee-related factors) is modeled …

It is argued that consumer quality perception of dairy products is characterised by four major
dimensions: hedonic, health-related, convenience-related and process-related quality. Two …

Previous research has found that children incrementally learn how to cope with advertising
as they age. The current research investigates whether these developmental constraints in …

Purpose–The purpose of this paper is to advance a new conceptualization of the service
encounter that highlights the role of outcome valence as a key antecedent of customer …

This research examines the language that consumers use in word of mouth. For both
positive and negative product experiences, we demonstrate that consumers use more …

This study investigates how family commitment moderates whether and how financial
knowledge, positive experience with debt suppliers, and economic goal orientation affect …