The use of Amazon's Mechanical Turk (MTurk) in management research has increased over
2,117% in recent years, from 6 papers in 2012 to 133 in 2019. Among scholars, though …

The emergence of digital data and the methods used to analyze them are revolutionizing
marketing research. The vast quantity of data offers marketing researchers countless …

The increased availability of social media big data has created a unique challenge for
marketing decision-makers; turning this data into useful information. One of the significant …

Online platforms such as Amazon's Mechanical Turk (MTurk) are increasingly used by
researchers to collect survey and experimental data. Yet, such platforms often represent a …

The scientific community has come together in a mass mobilization to combat the public
health risks of COVID-19, including efforts to develop a vaccine. However, the success of …

Samples drawn from commercial online panel data (OPD) are becoming more prevalent in
applied psychology research, but they remain controversial due to concerns with data …

With machine learning models being increasingly used to aid decision making even in high-
stakes domains, there has been a growing interest in developing interpretable models …

Purpose The purpose of this paper is to present a detailed and critical look at the evolution
of online survey research since Evans and Mathur's (2005) article on the value of online …

The recent rise of consumer virtual reality (VR) hardware raises important questions in the
field of online marketing: what makes 3D VR more informative and playful than conventional …

This chapter discusses common concerns that researchers have with Mechanical Turk
(MTurk), reviewing the evidence that bears upon each concern. It suggests that readers are …