Purpose The purpose of this paper is to conceptualise and provide a future research agenda
for (in) congruence regarding cues between products, brands and atmospheres …

This review synthesizes the social presence literature that has been conducted in consumer
psychology over the past decade. It provides a framework for understanding the impact of …

Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

Retailers are increasingly aware of the importance of store atmosphere on consumers'
emotions. The results of four experimental studies demonstrate that the sensory cues by …

Romantic experiences are positive emotional experiences that significantly affect people's
lives and consumption behaviors. Extant research merely conceptualizes romantic …

The emotions that people experience in one situation can influence their judgments and
behavioral decisions in other situations that are objectively unrelated to the conditions that …

This research aimed to empirically explore whether impulsive consumption in the hospitality
industry could be explained as a form of compensatory behavior that individuals engage in …

Consumers making repeat consumption choices often need to decide whether to stick to
their favorite option or to select something different. Understanding the situational factors …

Branding is among the activities that seek new ways to balance competition in the business
environment to sustain organizational competitive advantage. Hence, this study aims to …

Previous studies indicate that individuals' default behaviors on online peer-to-peer (P2P)
lending platforms greatly influence other borrowers' default intentions. However, the …