The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

Penelitian ini menyelidiki dinamika rumit yang membentuk kesuksesan perusahaan rintisan
di lanskap bisnis Indonesia yang sedang berkembang. Penelitian ini berfokus pada …

In today's rapidly evolving business environment, understanding dynamic marketing
effectiveness is essential for startups. This study explores how flexible marketing strategies …

La presente investigación muestra información relevante para poder adentrarnos en la
situación actual de las mypes en América Latina, respecto al uso de estrategias de …

The use of artificial intelligence (AI) in digital marketing has become increasingly prevalent
in recent years, with businesses seeking to maximize the potential of this technology to …

Purpose This research aims to determine the effect of marketing literacy on the success of
entrepreneurial projects (EPS) in Palestine. Design/methodology/approach To attain the …

As a contributor to economic efficiency, this paper explores the automation of direct sales
management in the restaurant industry for business optimisation. The study attempts to …

Purpose: Adoption of self-employment among the youth has introduced a sense of
responsibility to stand on the own feet to earn the daily bread for every families. People have …

India is witnessing a dual transformation marked by technological advancements and a
surge in entrepreneurial activity following the launch of various e-governance schemes and …

The metaverse is an emerging virtual reality environment that offers new opportunities for
start-ups to create innovative and disruptive business models. However, the creation of a …