The purpose of this study was to examine the effect of E-integrated marketing
communication on consumers' purchasing behavior of mobile services. The population for …

The integration of big data analytics into the banking sector holds great promise for
educated financial decision-making. However, the effective use of this potential requires a …

This research focused on investigating the role of international food retailers in Jordan in
implementing 4 specific dimensions of sustainable supply chains (responsible packaging …

This study sought to investigate the impact of online journey determinants on customers'
digital engagement. This study targeted customers of food delivery service applications in …

Sustainability has become a crucial consideration for businesses, with companies
implementing various initiatives to foster sustainable practices. Investors are increasingly …

Theoretical management thought posits that the challenge of addressing cyber risks has
instigated a reevaluation of business resilience, particularly as organizations increasingly …

RegTech presents a modern approach to overseeing and ensuring compliance within the
high-tech sector. Nonetheless, applying technological solutions to reduce the costs …

Recently, digital systems have achieved dynamic developments in terms of their ability to
enhance firm performance. These developments contributed to a radical evolution in the …

Blockchain technology, as a relatively new innovation, is finding applications in various
industries to enhance data reliability. Its ability to foster trust between transacting parties in …

Viral marketing has emerged as a pivotal strategy in the contemporary business landscape,
with a multitude of enterprises harnessing its power to maintain a competitive edge. This is …