Purpose The objective of this study was to investigate the effect of appearance, lifestyle and
status similarity on interaction intensity, satisfaction with a banker and repurchase intention …

Kepuasan konsumen didalam menghapati persaingan yang semakin ketat, di mana banyak
produsen yang terlibat dalam pemenuhan kebutuhan dan keinginan konsumen …

Tujuan penelitian ini untuk mengetahui peran word of mouth sebagai pemediasi pengaruh
kualitas produk terhadap keputusan pembelian konsumen produk minyak Kutus-Kutus …

Abstract Today, Corona Virus Disease (COVID-19) pandemic has created global issues,
especially for business sectors, affecting consumer purchase decision and satisfaction. As a …

Masa pandemi covid-19 berdampak pada ketatnya persaingan level minimarket, namun
dengan situasi tersebut berdiri unit usaha minimarket baru yang dipelopori oleh Suara …

This research aims to discover and analysis the impact of brand image and hedonism
lifestyle on iPhone buying decisions. The independent variables of this research are …

The Tiktokshop platform is currently very popular among Indonesians as a reference for
online shopping. This is because Tiktokshop has developed product marketing creativity in …

Perilaku konsumen selama COVID-19 yang cenderung berubah karena adanya
kewaspadaan mendorong semakin berkembangnya kegiatan buying melalui marketplace …

Customer satisfaction behavior that buys Chinese smartphone products is the purpose of
this research. This research population is all customers who bought Chinese smartphones …

This paper aims to establish the motivation factors behind the accommodation choices made
by millennials for stays at short-term rental properties and small hotels amidst the COVID-19 …