The present disclosure is directed to methods and systems for determining competitive
market values for an ad impres sion on an advertiser exchange. An engine executing on a …

A digital ad-buying platform uses counterfactual-based incrementality measurement by
implementing randomization and/or a correction for auction win bias to avoid the need to …

The present invention is directed towards methods and systems for matching, by a demand
side service, an advertisement with an impression from a plurality of impressions available …

The present disclosure is directed to methods for identifying a user by a demand side
platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a …

The disclosure herein relates to systems, methods, and devices for decreasing latency
and/or preventing data leakage that may arise from advertisement insertion. In some …

The present application describes systems, methods and devices for creative asset
management, some of which can be utilized in closed/batch supply and/or open real-time …

The present disclosure is directed to methods and systems for determining competitive
market values for an ad impression on an advertiser exchange. An engine executing on a …

A system and method for controlling of rendering of content via electronic networks, whereby
content is rendered at a content page only when and to the extent that a pre-defined area of …

The present disclosure is directed to methods for identifying a user by a demand side
platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a …

The present invention is directed towards methods and systems for matching, by a demand
side service, an advertisement with an impression from a plurality of impressions available …