Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review

S Cartwright, H Liu, C Raddats - Industrial Marketing Management, 2021 - Elsevier
Social media are increasingly becoming a valuable tool for Business-to-Business (B2B)
organizations. However, social media research in B2B lacks a comprehensive overview …

Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium

VS Osburg, I Davies, V Yoganathan… - Journal of Business Ethics, 2021 - Springer
Scholars agree that the environmental and societal impacts of consumption require greater
attention, and need examining in more diverse market contexts. This editorial essay focuses …

[HTML][HTML] Innovation ecosystems and national talent competitiveness: A country-based comparison using fsQCA

Y Huang, K Li, P Li - Technological Forecasting and Social Change, 2023 - Elsevier
Talent is a key resource for national development, and talent competitiveness has become a
crucial indicator to measure the development of countries and regions. This study explores …

Building better employer brands through employee social media competence and online social capital

V Yoganathan, VS Osburg… - Psychology & …, 2021 - Wiley Online Library
Despite the significant and increasing influence of social media on employees' work lives,
there is limited focus on employees' social media competencies from an employer branding …

[HTML][HTML] Science Parks, talent attraction and stakeholder involvement: an international study

E Cadorin, M Klofsten, H Löfsten - The Journal of Technology Transfer, 2021 - Springer
Abstract One aspect of Science Parks development that has come into focus is the attraction
of talent, which could include attracting specific expertise, making it easier for firms to be …

Energizing ethical recycling intention through information publicity: Insights from an emerging market economy

K Mehmood, Y Iftikhar, F Jabeen, AN Khan… - Journal of Business …, 2024 - Springer
Plastic consumption is an important aspect of contemporary living, and studies that
systematically examine consumers' plastic waste recycling intentions from an ethical …

Supply chain carbon transparency to consumers via blockchain: does the truth hurt?

Q Zhu, Y Duan, J Sarkis - The International Journal of Logistics …, 2023 - emerald.com
Purpose The purpose of this study is to determine if blockchain-supported carbon offset
information provision and shipping options with different cost and environmental footprint …

Green certification and organizational attractiveness: The moderating role of firm ownership

C Guillot‐Soulez, S Saint‐Onge… - Corporate Social …, 2022 - Wiley Online Library
At a time of critical talent shortages and environmental challenges, it is necessary to
increase understanding of how green employer certification (GEC), as an ethical market …

CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis

AK Nasr, M Rashidirad, V Yoganathan… - Information Systems …, 2024 - Springer
Abstract Multinational Enterprises (MNEs) use social media to reach a global audience.
Simultaneously, Corporate Social Responsibility (CSR) has become an important feature of …

How the interplay of social media usage and online reviews generate intention to apply for a job vacancy: an employer branding-based agenda

S Bharadwaj - Management Research Review, 2024 - emerald.com
Purpose This study aims to explain the relationship between employer branding, social
media, online reviews and intention to apply for a job vacancy (IAJV), which organizations …