[PDF][PDF] The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry

A Pourdehghan - Marketing and Branding Research, 2015 - academia.edu
In today's highly competitive markets, keeping customers and retaining their loyalty is
considered crucial in maintaining business. Companies and retailers also need to look for …

[PDF][PDF] Strategic Approach for Optimizing of Zakah Institution Performance: Customer Relationship Management

E Widarwati, NC Afif, M Zazim - Al-Iqtishad: Jurnal Ilmu Ekonomi …, 2016 - baitalzakat.com
Strategic Approach for Optimizing of Zakah Institution Performance: Customer Relationship
Management. Zakahh is part of the Indonesian economy, which requires the development …

[PDF][PDF] Brand identity and customer loyalty: evidence from the Nigeria Telecommunication Industry

N Ibok, GS Etuk - International journal of managerial studies and …, 2015 - academia.edu
The main thrust of this study is to investigate the relationship between brand identity and
customers loyalty in the context of Nigeria telecommunication industry. Through mixed …

The relationships between sales culture and customers' perceived value and performance (the case of employees and customers of banks and financial institutions in …

ZA Alvar, YA Pour Ashraf, Z Toulabi - Journal of Business Management, 2018 - jibm.ut.ac.ir
The present research is conducted to investigate the relationship between sales culture and
customers' perceived value and customers' performance. The present research is …

The Impact of innovation on Electronic purchase intention by Structural Equation Modeling

M Naderi, M Adibzade, A Dehghani - Journal of business management, 2015 - jibm.ut.ac.ir
Electronic shopping has increased in recent years increasingly. People who use this
channel as an instrument of marketing and selling of goods, Understand that consumers do …

Impact of price perception factors on customer and price acceptance (Case study: MTN Irancell Company)

M Nazari, MA Shah Hosseini… - Journal of Business …, 2014 - jibm.ut.ac.ir
Price fairness and price satisfaction is one the most important fields in pricing and also in
customer satisfaction. In this research, first the dimensions of price fairness, price …

Brand Credibility and Marketing Performance in the Nigerian Brewery Industry

AP Olannye, RN Dibie - International Journal of Social Sciences and …, 2019 - neliti.com
Brand credibility is the relevant symbols which make firms to be honest about their products
and services and to examine complaints. The general objective of the study is to examine …

[PDF][PDF] Measuring the satisfaction of tourists from tourist residences of Gilan province in Iran using the HOLSAT model

H Mousazadeh, SM Mousavi Parsaei… - Journal of Tourism …, 2015 - researchgate.net
Today, one of the methods of assessing the efficiency of services and facilities in one area is
to evaluate the views of the users and users of this service. The high quality of tourism …

[PDF][PDF] Designing a purchase decision making model by explaining the role of brand prominence

N Dehbini, M Haghighi, A Gholami - Journal of Business …, 2021 - journals.yazd.ac.ir
Conclusion: This research is an empirical study of designing a purchase decision pattern
with a brand prominence. Quality, brand awareness and brand image had effects on the …

[PDF][PDF] The evaluation of male and female tourists satisfaction with service quality in areas in the province of Semnan

S Shahriari - IJAR, 2016 - researchgate.net
Customer satisfaction is considered as one of the important criteria among the successful
organizations. These organizations certainly invest in the activities that increase the …