Purpose The purpose of this study is to identify segments in the Gen Z population (born
between 1996 and 2010) in Europe, the USA and Australia, based on brand-and lifestyle …

The second-hand luxury fashion market has continued to gain popularity in the past decade.
Many luxury fashion retailers have been pursuing ways to get involved in the second-hand …

Purpose South Africa is the leading market for luxury goods in Africa–a fact evident from the
statistics on luxury retail and the expanding footprint of international and local luxury brands …

Herding behavior refers to the imitation of the behavior of the masses. The primary purpose
of this study is to determine how herding affects digital purchases. It is an under-researched …

Brands and retailers are eager to utilize augmented reality (AR) technology to engage
consumers and develop favorable relationships with them. However, there is a need for a …

With the development of China's fashion resale market, sustainable consumption patterns
have gradually become popular in China. Although the prospects of China's fashion resale …

Purpose Despite the recent increase in vegetarian food consumption, studies on this topic
have focused on the product category. Based on the functional theory of attitude and the …

Purpose This study aims to explore the relationship between Generation Z (or Gen Z)
consumers' decision-making styles and electronic word-of-mouth (eWOM) use in the tourism …

This research explains the phenomenon of Gen-Z social climber behavior towards the
development of coffee shops in Palopo city. This research aims to find out the meaning of …

Purpose This study investigates the roles of consumption motives and ethical perspectives
in explaining individuals' perceptions of corporate social responsibility (CSR) within the …