Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …

Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …

How do economic actors in complex business-to-business (B2B) service systems co-create
value when resource exchange is contingent on available and accessible Information and …

The paradigm of value co-creation in business markets is now well established in the
marketing literature. However, the practices and capabilities for collaborative value co …

This paper draws from the service science and professional service literatures to
conceptualize financial auditing as an economic service. A central characteristic of …

The purpose of the study is to empirically examine the role of absorptive capacity, as a set of
knowledge creation processes, in the relationship between social media and open …

The purpose of this paper is to establish a model for an end-user engagement process
within innovative public procurement practices. Even though the importance of the public …

Purpose Collaborative solutions are increasingly being proposed to generate value in
supply chains. Concurrently, firms have progressively outsourced logistics operations to …

Traditional business models involve cost, market development, distribution channels,
business partnerships, and supply chain management. The development of the digital …

Abstract Adopting a Service-Dominant Logic lens, recent research within industrial
marketing contexts increasingly recognizes the role of operant resources in value co …