Under the development of interdisciplinary fusion, user research has been greatly
influenced by technology-driven neuroscience and sensory science, in terms of thinking and …

The purpose of this research is to investigate the factors that affect undergraduates'
behavioral intention to use digital library among the private universities in Malaysia. The …

The question of whether consumer purchasing decisions are conscious choices or
unconscious has long been studied in marketing. The ability to measure mental changes …

The effective acquisition of kansei words for assessing product design features plays a
decisive role in knasei engineering research, whereas previous studies rarely give a full …

Design aesthetics play a crucial role in product design. Stakeholders expect to develop
highly valuable premium products by improving the design aesthetics of products …

Although some methods of measuring visual aesthetics have been established, such as
subjective reporting, feature calculating, and physiological assessing, designers still lack an …

Exploring what types of app icons are attractive has been a topic of great interest in recent
years. The main purpose of this study was to explore the neural mechanism of attention …

Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

With the popularization of the concept of sustainability in traditional wickerwork, wickerwork
lamps have become the most popular production. When customers purchase wickerwork …

In an era of mobile Internet, the using of mobile interfaces is ineluctable in our daily life. To
some extent, the first impression of the mobile user interfaces determines users' …