The purpose of this review was to (a) overview prior knowledge research and its role in
student performance, and (b) examine the effects of prior knowledge in relation to the …

Because products are rarely described completely, consumers often form inferences that go
beyond the information given. We review research on the processes, bases, and the …

Consumer knowledge is seldom complete or errorless. Therefore, the self-assessed validity
of knowledge and consequent knowledge calibration (ie, the correspondence between self …

Spillover refers to the extent to which a message influences beliefs related to attributes that
are not contained in the message. The authors find that when consumers are not familiar …

Although knowledge transfer has been found to be an Important learning mechanism in
several consumer behavior domains, our understanding of the nature and scope of the …

From cooking kits to home improvement shows, consumers are increasingly seeking out
products that are designed to help them be creative. In this research, the authors examine …

This paper explores consumers' commitment to and conviction about their beliefs in the form
of attitude certainty. Based on a review of past research, we present a new framework for …

Social rules governing communication require the listener to go beyond the information
given in a message, contrary to the assumption that rational people should operate only on …

This eagerly awaited volume presents Anderson's cumulative progress in unified social
psychology. The research is grounded in the three fundamental laws of information …

Consumers often make inferences to fill in gaps in knowledge when they do not have
complete information regarding products. Eight experiments show that consumers often …