Between skepticism and identification: a systematic mapping of adolescents' persuasion knowledge of influencer marketing
NS Borchers - Journal of Current Issues & Research in Advertising, 2022 - Taylor & Francis
How well are adolescents prepared to competently cope with sponsored influencer content?
This article provides a systematic mapping of influencer-specific dispositional persuasion …
This article provides a systematic mapping of influencer-specific dispositional persuasion …
Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
NS Borchers, J Hagelstein, J Beckert - International Journal of …, 2022 - Taylor & Francis
Advertisers report avoiding collaborations with influencers who endorse a large number of
brands because they fear the negative outcomes of such over-endorsements. Yet many …
brands because they fear the negative outcomes of such over-endorsements. Yet many …
Pushing boundaries—hybrid advertising in digital news media: a content analysis of media kits
C Lauerer, J Beckert - Digital Journalism, 2024 - Taylor & Francis
Hybrid advertising, such as native ads or advertorials, is a vital revenue stream for digital
news media, but is normatively challenging, since it blurs the boundaries between …
news media, but is normatively challenging, since it blurs the boundaries between …
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
Native advertising is a persuasive strategy that is on everyone's lips these days (Evans and
Wojdynski, 2020). In general, the term is used to describe a variety of advertising formats …
Wojdynski, 2020). In general, the term is used to describe a variety of advertising formats …
[图书][B] Advertising Literacy: How Can Children and Adolescents Deal with Persuasive Messages in a Complex Media Environment?
Advertising Literacy. How Can Children and Adolescents Deal with Persuasive Messages in a
Complex Media Environment? Page 1 Page 2 ISSN 1424-3636 www.medienpaed.com …
Complex Media Environment? Page 1 Page 2 ISSN 1424-3636 www.medienpaed.com …
Social Dimensions of Advertising
NS Borchers - Handbook of Media and Communication Economics: A …, 2024 - Springer
The social effects of advertising are effects that go beyond the mere attempts to market a
certain product. Advertising is said to exert many such effects. This chapter provides an …
certain product. Advertising is said to exert many such effects. This chapter provides an …
Ethik der Werbekommunikation–Nils S. Borchers
B Thomaß, G Bentele, NS Borchers… - Ethik der öffentlichen …, 2024 - Springer
Zusammenfassung „Die Werbung “gilt seit jeher als das schwarze Schaf der
Medienbranche. In ihrem Kern, so der Vorwurf, zielt sie darauf ab, Menschen zu …
Medienbranche. In ihrem Kern, so der Vorwurf, zielt sie darauf ab, Menschen zu …
Social Dimensions of Advertising Communication
NS Borchers - Handbook of Media and Communication Economics: A …, 2022 - Springer
The social effects of advertising are effects that go beyond the mere attempts to market a
certain product. Advertising is said to exert many such effects. This chapter provides an …
certain product. Advertising is said to exert many such effects. This chapter provides an …
Prototyp IV: Werbung als Content Creation–Werbung anstelle des Programms
G Siegert, D Brecheis - … in der Medien-und Informationsgesellschaft: Eine …, 2024 - Springer
Werbung und ihre Erscheinungsformen differenzieren sich immer weiter aus. Mit der Folge,
dass das gesamte Feld der Werbung immer unübersichtlicher wird. Im diesem Lehrbuch …
dass das gesamte Feld der Werbung immer unübersichtlicher wird. Im diesem Lehrbuch …
Prototyp III: Analoge und digitale, hybride bzw.(programm-) integrierte Werbung
G Siegert, D Brecheis - … in der Medien-und Informationsgesellschaft: Eine …, 2024 - Springer
Werbung und ihre Erscheinungsformen differenzieren sich immer weiter aus. Mit der Folge,
dass das gesamte Feld der Werbung immer unübersichtlicher wird. Im diesem Lehrbuch …
dass das gesamte Feld der Werbung immer unübersichtlicher wird. Im diesem Lehrbuch …