ABSTRACT The Fast Moving Consumer Goods (FMCG) industry creates products that completely encircle humans. In their daily lives, all people use these products. The industry …
So as to thrive in the current dynamic market trends brought about by globalization, the organizations are necessitated to come up with appropriate strategies. Strategy enables a …
The most successful manufacturers have strategically linked their internal processes to external suppliers and customers in unique supply chains. Manufacturers now recognize the …
The purpose of this research was to establish how competitiveness of Fast Moving Consumer Goods (FMCG) Manufacturers in Nairobi City County is affected by strategic …