This paper explores the impact of marketing mix instruments on the students' satisfaction in
faculties in the Republic of Serbia and Spain, with the aim of determining how significant the …

This paper presents the results of a study conducted to examine the dependence of
customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a …

Modern marketing paradigm is based on the increasing importance of the relational,
environmental and socially responsible marketing concept. Modern marketing mix does not …

The subject of this paper is the analysis of the characteristics of the market communication
strategy used by small businesses, with special focus on Serbia and Western Balkan region …

Creating of business strategies and the quality of the business environment are essential
preconditions for strengthening the competitiveness of companies. Competitiveness …

Market segmentation implies dividing the market into smaller segments that are
homogenous inside, and heterogenous in relation to one another. Market segmentation is a …

1.6. 1. Horizontalno povezivanje 43 1.6. 2. Vertikalno povezivanje 44 1.6. 3. Konglomerati
46 1.6. 4. Vertikalna dezintegracija 47 1.7. Opšti pristup kategorizaciji ugostiteljskih objekata …

The manuscript investigates the impact of the observed sales promotion tools on the
consumers' impulse buying behavior. Beside the theoretical analysis of sales promotion and …

The paper presents the key aspects of marketing a tourist destination. Special attention is
given to planning the development of tourist destinations as a critical stage of the process of …

The article presents the results of the research of organic food frequency of consumption (in
general), conducted in Serbia in June 2013 (n= 300). Respondents were classified into low …