Sering terjadi, bahwa hasil observasi tidak dimanfaatkan dengan maksimal, sehingga masih
ada kesenjangan antara apa yang diinginkan perusahaan dengan apa yang dibutuhkan …

As one of the world's fastest-growing economies, Vietnam is tackling environmental
pollution, particularly plastic waste. This study contributes to the literature on environmental …

Multiple industries, such as retail, transportation, telecommunication, information or
hospitality, are disrupted by tech-savvy new entrants that modernize the way consumers and …

The circular economy (CE), a sustainability concept that promotes resource efficiency and
waste reduction, has garnered significant popularity in recent years due to its potential to …

The digital era has altered consumer behaviour dramatically, exponentially and
permanently. Shopping through online modes and medium is not the only digital activity of …

Facebook marketing is becoming an increasingly important tool for companies to influence
consumer decision-making. However, there is currently little empirical knowledge about the …

This study delves into the factors influencing consumer purchase intention of Thai insurance
company policies, focusing on service quality, corporate image, perceived value, and …

The growing digital landscape has made a fundamental impact on consumer behaviour. The
digital era has totally transformed the buyers and shifted them from the traditional approach …

Brand image and electronic word of mouth still have limitations, so an analysis of brand trust
was carried out to mediate the influence of brand image and E-WoM on purchasing …

As one of the world's fastest-growing economies, Vietnam is tackling environmental
pollution, particularly plastic waste. According to a recently published report, the country is …