This research examines long-term loyalty change in a wide variety of FMCG categories in
the UK and the USA, over time periods ranging from six to thirteen years. The study uses …

Researchers have spent almost 50years developing, refining and applying the NBD-
Dirichlet in repeat purchase markets, in particular with extensive replication of the …

We present a review of Gerald Goodhardt's most famous contribution to marketing science—
the NBD‐Dirichlet model. This provides a powerful illustration of the complex pathway and …

This study proposes an alternative approach to the usual cognitive investigation of cultural
venue and event attendance. This approach is based on stochastic preference theory …

Dashboards are commonly used to inform data‐driven decision‐making by multiple
stakeholders within and across businesses. The purpose of this article is to show how a …

Purpose–The usual method of analysis of product attributes in marketing is to fit a
multinomial logit model within a stated choice experiment, to determine the impact of …

The Dirichlet model is an empirical generalization describing and predicting repeated
choice amongst a set of competitive alternatives. With the advent of big data, there are many …

Purpose Despite the growing availability of scanner-panel data, surveys remain the most
common and inexpensive method of gathering marketing metrics. The purpose of this paper …

The paper focuses on the study of loyalty towards three product attributes for wines sold in
the Italian retail sector, through the polarisation index. A product attribute is a characteristic …

As as note, Fraser, separate arts Kerrigan genres entities. tend and Certainly, to Ozbilgin be
considered studies (2004) of note, arts genres tend to be considered as separate entities …