In search of innovation and market success, firms have started to empower their customers
in many ways, from customizing and self‐producing their own products (products made for …

This paper examines the effects of handmade (vs. machine-made) gifts on social
relationships. Across three studies, we find that handmade gifts promote social relationships …

This research examines product uniqueness in its most pure form—products that are literally
one of a kind. It does so in mass customization (MC) settings where consumers configure …

Purpose Customization allows brands to provide goods that match customers' preferences,
but its impact on consumer–brand relationships is unclear. This study aims to examine the …

The purpose of this study was to find and test the key success factors for increasing
consumer satisfaction in the small and medium industry of souvenir food products in …

Product overlapping display is widely used in high-imagery ads, shopping websites, and
retail displays. However, little is known about whether and how product overlapping display …

设计源效应是指企业产品设计来源信息对消费者产品偏好和企业态度的影响. 目前, 专业设计师,
用户和AI 是三种常见的产品设计源. 这三种产品设计源通过不同的作用机制对消费者心理和行为 …

Purpose This study aims to explore the effect of two digital nudging technologies that is overt
digital nudging (ODN) and covert digital nudging (CDN), on consumers' choices of nudged …

To gain or maintain competitive advantage, firms often promote their product design, which
serves as a major aspect of product design communication. Currently, there are three major …

Tradicionalmente los directores de producto habían sido los responsables de diseñar los
productos que la empresa lanzaba. Pero actualmente cada vez más empresas ofrecen a los …