[HTML][HTML] Improving PLS-SEM use for business marketing research
P Guenther, M Guenther, CM Ringle… - Industrial Marketing …, 2023 - Elsevier
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
When to use and how to report the results of PLS-SEM
Purpose The purpose of this paper is to provide a comprehensive, yet concise, overview of
the considerations and metrics required for partial least squares structural equation …
the considerations and metrics required for partial least squares structural equation …
[HTML][HTML] A perspective on using partial least squares structural equation modelling in data articles
This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
[HTML][HTML] Transforming consumers' intention to purchase green products: Role of social media
This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …
observe how social media marketing (SMM) and social media usage (SMU) actively …
[HTML][HTML] CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions
AS Al-Adwan, MM Al-Debei, YK Dwivedi - Technology in Society, 2022 - Elsevier
This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
Purpose Partial least squares structural equation modeling (PLS-SEM) has become popular
in the information systems (IS) field for modeling structural relationships between latent …
in the information systems (IS) field for modeling structural relationships between latent …
Executing and interpreting applications of PLS-SEM: Updates for family business researchers
The use of partial least squares structural equation modeling (PLS-SEM) has been gaining
momentum in family business research. Since the publication of a PLS-SEM guidelines …
momentum in family business research. Since the publication of a PLS-SEM guidelines …
Bridge the gap: Consumers' purchase intention and behavior regarding sustainable clothing
TM Rausch, CS Kopplin - Journal of Cleaner Production, 2021 - Elsevier
With the textile industry satisfying steadily increasing consumption levels, excessive usage
of valuable natural resources provokes a major environmental footprint: 118 billion cubic …
of valuable natural resources provokes a major environmental footprint: 118 billion cubic …