Declines in cigarette smoking prevalence in many countries and the consolidation of the
tobacco industry have prompted the introduction of other forms of nicotine delivery. These …

Cigarette smoking is at all-time lows globally, but the use of electronic cigarettes has
increased profoundly. Recent reports of electronic cigarette or vaping use-associated lung …

Heated tobacco products (HTPs) have expanded globally. IQOS, a global HTP leader, was
launched in Israel in 2016 and the US in 2019. To inform tobacco control efforts, it is critical …

Introduction Given that the US Food and Drug Administration (FDA) authorised reduced
exposure messaging to be used in IQOS marketing, we examined:(1) IQOS ad content;(2) …

Objectives The aim of this work is to investigate the biological effects of IQOS smoking on
human gingival fibroblasts and human keratinocytes analysing cell viability, morphology …

Heated tobacco products (HTPs), a hybrid between conventional and electronic cigarettes,
were first launched in South Korea in June 2017. Owing to advertisements stating that HTPs …

IQOS, the leading heated tobacco product globally, recently received 'reduced
exposure'authorization from the US Food and Drug Administration. Independent research …

Objective To highlight the general features of IQOS literature focusing on the chemical
analysis of IQOS emissions. Data sources PubMed, Web of Science and Scopus databases …

Abstract Background In April 2019, the US Food and Drug Administration authorized the
marketing of IQOS Heated Tobacco Products (HTPs) in the United States. This study sought …

Objectives Philip Morris has a history of aggressive marketing tactics in its global pursuit of
IQOS sales, which extant literature suggests may appeal to non-smokers and young adults …