Digital transformation and resultant business model innovation have fundamentally altered
consumers' expectations and behaviors, putting immense pressure on traditional firms, and …

Purpose Quality 4.0 has a unique potential to create a competitive advantage for
organisations by improving customer experience and enhancing profitability. The purpose of …

Abstract Machine learning methods for prediction and pattern detection are increasingly
prevalent in psychological research. We provide an introductory overview of machine …

The increasing volume of firm-related conversations on social media has made it
considerably more difficult for marketers to track and analyse electronic word-of-mouth …

Economic, environmental, social and digital (r) evolutions have fundamentally transformed
marketing theory and marketing practice. We are confronted with new concepts …

Topics and frames are at the heart of various theories in communication science and other
social sciences, making their measurement of key interest to many scholars. The current …

Purpose The present study seeks to outline the role of marketing automation (MA) in
measuring the return on marketing activities and the challenges associated with reaching …

The digital transformation vision (REACH 2025) is essential for transformation and enabling
individuals, sectors, and companies in Jordan to adopt digital solutions and build a robust …

Creating a strong customer experience has become important in today's Western economy.
In this chapter I discuss the customer experience concept and its measurement. To create a …

The objective of this prospective study is to demonstrate the challenges faced by business
organizations while adapting to the new digital landscape. The idea is to assist in breaking …