This article reviews empirical research conducted in the last decade on the subject of how
online display advertising affects the usability and quality of user experience of websites. In …

In this selective review, we examine key findings on eye movements when viewing
advertisements. We begin with a brief, general introduction to the properties and neural …

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing
using the Internet. Concentrating on the operational and functional aspects of this dynamic …

While prior research on animation effects focused on Web advertising, this article focuses on
online retailing and identifies animated images as an important online atmospheric cue …

The advent of Web 2.0 is changing tourists' behaviors, prompting them to take on a more
active role in preparing their travel plans. It is also leading tourism companies to have to …

As with all forms of advertising, exposure is a necessary prerequisite for Internet banner ad
effectiveness. However, exposure does not guarantee a user's attention, an issue especially …

In this paper we show how audience expectations towards what is presented on public
displays can correlate with their attention towards these displays. Similar to the effect of …

Purpose–The main purpose of this study was to determine whether users of the online social
network site, Facebook, actually look at the ads displayed (briefly, to test the existence of the …

Over the last decade or so, the Internet has become a privileged media for advertisement.
Despite this increase in popularity, several studies suggested that Internet users …

Whilst science has a strong reliance on quantitative and experimental methods, there are
many complex, socially based phenomena in HCI that cannot be easily quantified or …