Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into
their service ecosystems, essentially changing perceptions of what is service quality and …

Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …

During the past quarter-century, digital technologies-based innovations for creating,
communicating, and delivering products of value to customers have significantly risen in …

Purpose This paper aims to provide a systematic review of omni-channel marketing (OCM)
literature and explore how it relates to business-to-business (B2B) marketing campaign …

The fifth industrial revolution is known as Industry 5.0 and is being evolved to focus on the
personalized demand of customers. This industrial revolution is required to provide better …

Digitalization in the health care sector has led to growth of communication channels and
customer touchpoints within these channels. In this context, omnichannel integration quality …

Value co-creation for service innovations involves integrating inputs from multiple actors
within service ecosystems. Traditionally, value co-creation has been considered in light of …

Digital healthcare platforms (DHPs) represent a relatively new phenomenon that could
provide a valuable complement to physical primary care–for example, by reducing costs …

Purpose Digital transformations are altering service models and care delivery methods in
healthcare. Artificial Intelligence (AI) represents the next wave of transformation in …

This study investigates if and how the definition of an 'innovation strategy'affects the
execution of digital transformation initiatives within healthcare organisations, managing …