[图书][B] Strategic communication: An introduction

J Falkheimer, M Heide - 2018 - taylorfrancis.com
Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …

Formative perspectives on the relation between CSR communication and CSR practices: Pathways for walking, talking, and t (w) alking

D Schoeneborn, M Morsing, A Crane - Business & Society, 2020 - journals.sagepub.com
Within the burgeoning corporate social responsibility (CSR) communication literature, the
question of the relationship between CSR practices and CSR communication (or between …

Is Strategic Communication too important to be left to Communication Professionals?: Managers' and coworkers' attitudes towards strategic communication and …

J Falkheimer, M Heide, H Nothhaft, S Von Platen… - Public Relations …, 2017 - Elsevier
The article is based upon empirical data from a Swedish three-year research project entitled
“Communicative Organizations”, investigating the value of communication for organizations …

Diversity as polyphony: Reconceptualizing diversity management from a communication-centered perspective

H Trittin, D Schoeneborn - Journal of Business Ethics, 2017 - Springer
In this paper, we propose reconceptualizing diversity management from a communication-
centered perspective. We base our proposal on the observation that the literature on …

Ten systems: Toward a canon of function systems

S Roth, A Schutz - Cybernetics & Human Knowing, 2015 - ingentaconnect.com
There is no description of modernity without functional differentiation. The distinction of
function systems such as economy, science, art, or religion, is a key to modernity. Modern …

From public relations to strategic communication in Sweden

J Falkheimer, M Heide - Nordicom Review, 2014 - sciendo.com
In this conceptual article, we argue that strategic communication is a transboundary concept
that captures, better than public relations does, the complex phenomenon of an …

[图书][B] The international encyclopedia of strategic communication

RL Heath, W Johansen - 2018 - Wiley Online Library
Robert L. Heath (PhD University of Illinois) is Professor Emeritus, University of Houston and
author of more than 250 articles, chapters, and encyclopedia entries on public relations …

A multidimensional network approach to strategic communication

A O'Connor, M Shumate - Future Directions of Strategic …, 2020 - taylorfrancis.com
In this article, we introduce a multidimensional network perspective as a theoretical and
methodological touchstone for the study of strategic communication. The perspective …

Struggling with internal crisis communication: A balancing act between paradoxical tensions

M Heide, C Simonsson - Public Relations Inquiry, 2015 - journals.sagepub.com
The aim of this article is to elucidate the complexity of internal crisis communication by
identifying and discussing different paradoxical tensions embedded within a large, complex …

Organisationstheoretische Aspekte der Unternehmenskommunikation

P Winkler, D Schoeneborn - Handbuch Unternehmenskommunikation, 2020 - Springer
Dieser Beitrag gibt einen Überblick über wesentliche Strömungen der Organisationstheorie
und beleuchtet, wie diese in der deutschsprachigen Forschung zur …