Digital Marketing has changed how organizations communicate with their audiences. The
internet has become part of every consumer's life, as they are increasingly online. Therefore …

O objetivo desta investigação foi analisar a Guarda Nacional Republicana enquanto marca
avaliada pelo seu público-alvo: o cidadão. Atendendo à amplitude do trabalho optou-se por …

The objective of the present investigation is to analyse the Guarda Nacional Republicana
(The Portuguese National Republican Guard) as a brand evaluated by its target-audience …