Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

The purpose of this research is to understand the main factors that determine users'
continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …

Rapid development and adoption of AI, machine learning, and natural language processing
applications challenge managers and policy makers to harness these transformative …

Consumer evaluation has been used extensively over the past decades to evaluate
acceptability and quality of food products. New methods have been developed to overcome …

This paper introduces a conceptual framework for understanding new and futuristic in-store
technology infusions. First, we develop a 2× 2 typology of different innovative and futuristic …

As social network services become more pervasive, social media advertising emerges as an
attractive vehicle for augmenting advertising effectiveness. To leverage this new means of …

Purpose An increasing amount of research and debate has emerged over the last few years,
emphasising the need for developing digitally competent, literate, able, skilled, capable …

Customers in sales processes increasingly encounter automated sales agents (ASAs) that
complement or replace human sales agents (HSAs). Yet, little is known about whether, how …

This study provides a meta-analysis of the impulse buying literature and examines common
antecedents for impulse buying behavior. An exploration of the impulse buying literature …

Electronic word of mouth (eWOM) has traditionally been examined as a prepurchase
behavior when it is sought (eWOM-seeking) and a postpurchase behavior when it is given …