Should advertisers continue to promote their brands through brand endorsers without
considering their diverse characteristics, or should they embrace diversity in advertising …

Giampaolo Viglia a, Wan-Hsiu Sunny Tsai b, Gopal Das c, and Iryna Pentina d aUniversity of
Portsmouth, Portsmouth, United Kingdom; bUniversity of Miami, Coral Gables, Florida, USA; …

This article takes a feminist disability studies approach to the analysis of the responses of
women with visual impairments to representations of blindness, disability, and gender in …

How do advertising trade press and association resources advise practitioners on
considering disabilities in advertising work? What does the industry think are effective …

Purpose This study aims to determine the perception and attitude of consumers toward the
presence of cybernetic avatars (CAs) as part of a social inclusion initiative …

The increasing popularity of inclusive marketing as part of the broader strategies of brand
activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …

This article initiates a debate on consumer perceptions of products promoted by disabled
social media influencers. The findings of six experimental studies show that consumers …

The worldview of each generation (eg Baby Boomers, Gen-X, Gen-Y, and Gen-Z) has
unique elements, and advertising effectiveness is contingent upon considering these …

The purpose of this study was to discover how disabled people are represented in
advertisements in Turkey. Ten purposefully chosen TV channels (ATV, FOX, TV8, SHOW TV …

This paper explores attitudes toward dating people with disability amongst young people in
Australia and Hong Kong. Data relating to disability were extracted from an e-survey that …