[PDF][PDF] Impact of mobile social media advertising and role of culture on brand equity among gen-y consumers in the united arab emirates

MZH AL KINDI - 2017 - psasir.upm.edu.my
Chapter one is presented; the background of the Study, Statement of the Problem,
Significance of the Study, Theoretical Contribution, Practical Contribution, Research …

[PDF][PDF] Risks and motivation in the use of social network sites: an empirical study of university students

N Nkwe - 2015 - core.ac.uk
ABSTRACT Social Network Sites (SNS) such as Facebook, Instagram, Twitter, Piniterest and
Google+ have made it easy for youth to communicate, produce and share information. Using …