In our tendency to discuss the objective properties of the external world, we may fail to notice
that our subjective perceptions of those properties differ between individuals. Variability at …

Empirical work on color and psychological functioning has a long history, dating back to the
19th century. This early research focused on five different areas: Arousal, physical strength …

For centuries, if not millennia, people have associated the basic tastes (eg, sweet, bitter,
salty, and sour) with specific colours. While the range of tastes may have changed, and the …

What makes a colored image, eg an abstract painting or a landscape, look pleasing? We
hypothesized that a preference for complex color compositions, such as paintings and …

Background The importance of strategies and services by caregivers and family members
substantially impact the psychological and emotional wellbeing of autistic children. The …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

It is commonly held that yellow is happy and blue is sad, but the reason remains unclear.
Part of the problem is that researchers tend to focus on understanding why yellow is happy …

The colour and other visual appearance properties of food and drink constitute a key factor
determining consumer acceptance and choice behaviour. Not only do consumers associate …

Colours and emotions are associated in languages and traditions. Some of us may convey
sadness by saying feeling blue or by wearing black clothes at funerals. The first example is a …

We conducted meta-analyses of studies that test the red-romance hypothesis, which is that
the color red enhances heterosexual attraction in romantic contexts. For men rating women …