Personal branding has become an important concept in management literature in recent
years. Yet, with more than 100 scholarly papers published on the concept to date, it has …

Purpose The purpose of this paper is to provide a detail review of the social selling literature
and to offer future research needs. Social selling has gained the attention of sales …

Purpose This study aims to develop and test a process model of the effect of social media
use by business-to-business (B2B) salespeople on their value cocreation and …

Purpose The aim of this study is to identify the relationship between employee-generated
content (EGC) and firm-generated content (FGC) in the form of LinkedIn posts, employer …

I do not want to be perfect: investigating generation Z students' personal brands on social
media for job seeking | Emerald Insight Books and journals Case studies Expert Briefings Open …

Given the rise of influencer marketing on social media, understanding how to develop
influencer marketing strategies has become an important issue. Few studies have …

There is a growing amount of attention being brought to personal branding as an effective
career behavior, but little is known about the factors that predict personal branding …

The emergence of short-video platforms offers individuals an opportunity to build personal
branding. This study selected two personal brandings on Bilibili. com, Li Ziqi and HuaNong …

Crafting a personal brand has become an important factor for career success. Despite the
growing literature on topics associated with personal brands, the conceptualization and …

Escalating research on corporate branding and corporate reputation point to a potential
correlation between the manner in which employees deliver the organisation's brand …