Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

The existing body of research on service failures and recoveries primarily deals with
business-to-consumer markets, with relatively limited and scattered research on business-to …

International relationships are increasingly critical to business performance. Yet despite a
recent surge in international research on relationship marketing (RM), it is unclear whether …

Despite the importance of trust and commitment in relationship marketing, the scholarly
inquiry on the issue is rather impeded in several ways. Furthermore, when it comes to the …

This book aims to provide a comprehensive review of the contribution of network analysis to
the understanding of tourism destinations and organizations. Theoretical and …

Cities, regions and countries are increasingly incorporating events into their marketing mix
(Ghanem & Ashkenazy, 1993; Janiskee, 1994; van den Berg et al., 2000). Place marketers …

This research investigates buyer–supplier relationships in international markets. Research
and practice have shown that buyer–supplier relationships benefit when partners to the …

The authors attempt to explain the relationships among relational bonds, customer value,
and customer loyalty in three different consumer groups (stayers, dissatisfied switchers, and …

The authors explore how a global firm's ability to foster successful relationships between its
foreign subsidiaries' and headquarters' marketing operations can enhance the performance …

This study aims to investigate the implementation of customer relationship management
(CRM) and its effect on relationship marketing (RM) and business performance, through an …